Guide 06

Before assuming the product will sell itself

Mapped

The situation

The product exists, or nearly does, and the plan assumes customers will arrive because the product is good. Acquisition is someone else’s job, later.

The decision at stake

Whether you have a path to repeatable sales, or only a hope that distribution will appear after the build.

This guide is mapped. You can answer the questions and keep a note. The full essay, contrasting examples, and the longer branch for founders who have already acted are not written yet. Output to aim for: Path to repeatable sales.

Questions to start the note

This guide is mapped, not finished. The situation, the decision, and the questions are here so you can start a record. The full evidence, the contrasting examples, and the longer “already acted” branch are not written yet.

1.Your name
2.Company
3.The product you expect to sell
4.Who is the buyer, and who else must say yes before money moves?
5.What is the repeatable path from a named person to money in the account?
6.What did the last ten conversations cost, and what did they return?
7.Which step fails most often: finding, qualifying, proposing, or collecting?
8.What would have to be true for this to sell without a founder in the room?
9.What is the offer, in one sentence a customer would repeat?
10.If you are already spending on ads or a hire, which number would make you stop?

Saved on this device.

Open your record